Unearthing Great Britain’s gardening habits
11 August 2015
Ever wondered what goes on behind your neighbours’ garden fence? New research unveiled by Tesco Bank Home Insurance today has lifted the lid on what each GB region gets up to in their garden, and unearthed just how much we invest to keep our lawns lush and the begonias in bloom.
Gardeners in this region are the biggest spenders by far when it comes to their gardens, as 3 out of 10 of those spending more than £750 on their garden come from this region. South Easterners are also fairly green fingered, with 1 in 5 spending 11 hours in total per week in their garden. It’s not all work though, as out of all the UK regions, those in the South East are the most likely to own a BBQ (47%) and are most likely to say their garden is essential to their happiness.
Perhaps unsurprisingly, Londoners are the most likely to have a small or very small garden (2 out of 5), but what they lack in size they make up for in attitude, as they are by far the most likely to say they enjoy just sitting in their garden space (78%). Time-poor Londoners are the least likely to enjoy maintaining their garden and, consequently, the majority spend less than 2 hours a week doing essential maintenance. They are, however, happy to spend money on looking after their small but perfectly-formed spaces, with 1 in 8 of all Londoner gardeners claiming they spend more than £500 a year on their garden. Style is also everything, as they are also the least likely to own a garden gnome (only 6%).
Gardeners in Wales are the most sociable, with 1 in 10 spending up to 10 hours per week entertaining their family and friends in their garden. Welsh gardeners are also most likely to enjoy garden design, with 38% saying they spend 1 – 2 hours a week on purely planting and growing flowers, and one third also say they would like to give their garden a makeover – the highest of any region.
Householders in the South West spend the most time in their garden, with more than a third spending over 11 hours per week in their outdoor space, and perhaps have the best sense of humour, being the most likely to have a gnome (1 in 8). South Westerners also enjoy the ‘good life’ as 3 out of ten have a vegetable patch, with more than half of those surveyed saying they enjoy spending their time growing fruits and vegetables
East Midlanders are the luckiest gardeners, as they claim to have the largest outdoor space of any region, and are the most likely to say their garden is enjoyable. They are also the most likely to have a greenhouse (a third of all householders in this region do) and a water feature – which a surprising quarter of all East Midland gardens contain. These larger gardens do take their toll, with the region being the most likely to say their gardens are a chore to look after, and the least likely to say their gardens are tidy.
The North East appear to have the most fun in their garden, as they’re four times more likely to have a hot tub than any other region in the UK, and the most likely to say they enjoying reading the paper whilst outdoors. For all the fun they might be having, they are also most likely to keep tabs on their neighbours, with 1 in 10 saying they wished their garden was more like their neighbours or that they have done things to their garden just because their neighbours have. Surprisingly, they are the least likely to own a BBQ.
Finally, gardeners in Scotland most enjoy the maintenance that comes with their garden, with over a third saying they enjoy the work associated with their outdoor space, and they are most likely to have a tidy garden. That said, they are also the least likely to actually like their garden, with only 2% saying their garden is a favourite place to enjoy, and they are almost twice as likely to be unhappy with their garden as any other region (29% vs. 15%).
What is clear from this research is that the investment into our gardens, both in terms of time and money, across the UK is absolutely huge. Interestingly, despite the huge investment, only 1 in 5 people consider the value of their garden when it comes to arranging their home insurance, despite 38% having plants destroyed by weather, 1 in 10 having garden ornaments damaged or stolen and 5% of people having items stolen from their shed.
Tesco Bank Home Insurance is one of the market leaders when it comes to covering your garden and its contents, offering up to £1,500 cover on garden items such as barbecues and lawnmowers, and £2.5k to cover damage to plants and trees.
For more information on Tesco Bank Home Insurance, please visit www.tescobank.com/home-insurance
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Notes to Editors
As insurance policies and levels of cover can vary by policy and by insurer, customers should check their individual policy for a complete list of what is covered. Monetary levels, excesses and exclusions apply.
Tesco Bank Home Insurance is arranged and administered by Tesco Bank and underwritten by a select range of insurers.
Research undertaken by eDigital Research on behalf of Tesco Bank. Data generated between 29th June and 6th July 2015 (1,001 respondents).
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