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British skiers to get less piste for their pound, as cost of skiing increases by almost a quarter

  • Tesco Bank’s annual Ski Index launches today, to help customers find the best value skiing  worldwide;
  • Resorts in Switzerland, Italy and France all feature in the Top Ten;
  • The Index has found the price of a skiing holiday has increased significantly since last year;

With the ski season almost upon us, Tesco Bank has released its annual Ski Index, which is the only index in the world to chart which resorts have the best value skiing per kilometre of piste*. This metric gives a good indication into the price of ski holidays more generally, and helps Tesco shoppers be more price savvy before they take to the slopes.

This year, almost without exception, the price of skiing has risen dramatically. Leading the pack is Bulgaria, which despite often being seen as a very cost effective option, has increased in price by 65.6% since last year. The USA and Canada are also well above average with increases in prices of 28% and 25.1% respectively, while Andorra is at the lower end of the scale, with a price increase of only 11%. One of the few exceptions, and for those willing to venture further afield, is Argentina where skiing is 11% cheaper than last year.

These increases in price are mostly due to the fluctuating exchange rates since the summer, meaning British skiers are getting less piste for their pound this year compared to last. However, a new study from Tesco Bank of 2,000 UK adults has found that despite this increase in price, more than a third of people are still considering a skiing holiday this year.

Consumer research shows that 42% of those surveyed would choose a skiing holiday in Switzerland, a seemingly wise move as three of the top 10 best value ski resorts in the world are based in Switzerland, and Swiss prices have only risen by a more modest 15% since last year. The top two resorts in the Index – both Swiss – have also reduced their prices this year, helping them to beat all the other ski resorts in the world into the much coveted first position in the Index.

Top ten Ski resorts with the best value skiing from The Tesco Bank Ski Index;

Ski Resort

Piste Length

Cost of 6 day adult ski pass (£)

Cost per km of skiing (£)

Champoussin, Switzerland




Les Crosets, Switzerland




Champery, Switzerland




Saint Gervais Mont-Blanc, France




Val d’Azun, France




Claviere, Italy




Veysonnaz, Switzerland




Sansicario, Italy




Sauze d’Oulx, Italy




Sestrière, Italy





David McCreadie, Managing Director, Tesco Bank said:

“We’re pleased to launch this year’s Ski Index, which aims to help our customers’ money go that little bit further whilst out on the slopes. We recognise that skiing and snowboarding holidays can be expensive, so our Index aims to provide customers with a unique insight into where they can get the most piste for their pound this year.”

As an added little help, eligible Tesco Bank Premium Credit Card customers receive family travel insurance including winter sports cover as part of the card’s benefit package. From tomorrow, new Premium Credit Card customers will also be offered 0% interest on purchases for 6 months, which could be used to help spread the cost of a ski holiday. For more information on the Tesco Bank Ski Index, please visit**


For more information and media enquiries please contact:

Tesco Bank press office

+44 (0) 131 274 3630 

Notes to Editors 

Notes to Editors

*Ski resort research undertaken by Why Research on behalf of Tesco Bank Premium Credit Card. The research is based on the cost of a 6 day lift pass in 1,955 ski resorts worldwide and the kilometres of piste available in each resort, between 1st August and 1st September to calculate the cost to ski per kilometre in GBP. Currency calculations were based on exchange rates from on 23rd August, 2016. The research only includes resorts where there is sufficient data available. It does not take into account the cost of travel, accommodation, resort facilities and other expenses incurred on a skiing holiday other than the cost of a lift pass.

** Webpage will be live from 9am on Tuesday 11th October.

1 Price increases are based on the following data;


% price increase from 2015 to 2016


+ 65.6%


+ 42%


+ 28%

New Zealand

+ 27%


+ 25.1%


+ 23.98%


+ 23.93%


+ 21.99%


+ 21%


+ 21%


+ 20%


+ 17%


+ 15.68%


+ 11%



Average increase



More information on Tesco Bank Premium Credit Card can be found here;

Representative example: 56.5%APR representative (variable) based on a credit limit of £1,200. Purchase rate 19.9%p.a. (variable). Annual fee £150. The 0% interest period applies from account opening. Your credit limit may vary depending on your circumstances. Premium Credit Card customers aged under 70 receive the annual worldwide travel insurance cover, which also covers immediate family members aged under 70. The policy includes 17 days winter sports cover included as standard in each 12 month period. The Tesco Premium Credit Card is available to over 18s and UK residents only. Subject to status. Both new and existing Tesco Bank credit card customers can apply. Tesco Bank, PO Box 27028, Glasgow, G2 9FT.

Tesco Bank Premium Travel Insurance is provided by Ageas Insurance Limited.

Tesco Travel Money ordered in store is provided by Travelex Agency Services Limited. 

The Clubcard points calculator and full terms and conditions of the Premium Credit Card rewards can be found here:

About Us:

Tesco Bank’s goal is to make banking and insurance easier and better value for people who shop at Tesco. We’ve been around since 1997 and today we help more than 5 million customers manage their money every day. Our 4,000 colleagues serve our customers seven days a week from our three main centres in Edinburgh, Glasgow and Newcastle, and we are also available through online and mobile banking 24/7. Tesco Bank participates in the Chartered Banker Professional Standards Board.

Tesco Bank is a trading name of Tesco Personal Finance plc. Registered in Scotland No. SC173199. Registered Office: 2 South Gyle Crescent, Edinburgh, EH12 9FQ

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