Little moments, big brands
22 December 2020
- Sales of Gift Cards in Tesco stores are expected to hit their peak this week as shoppers prepare for Christmas
- Tesco Bank’s recently launched digital gifting solution allows customers to purchase personalised e-gift cards with a festive touch online from a wide range of brands
- Gift cards provide the recipient with a great level of choice, minimising the risk of buying an unwanted gift and the need to return at a time when many are unable to get to the shops
- Research by the Gift Card and Voucher Association suggests 98.6% of recipients spend gift cards within a year of receiving them*
Tesco has Christmas all wrapped up with personalised e-gift cards from major third-party brands available online, whether it’s a stocking filler for the kids or a significant present for a loved one further afield. Customers can choose from many brands and multistore cards with One4all, Apple, Google, ASOS, and H&M to name a few.
Tesco is already one of the leading sellers of gift cards in the UK through its network of stores, and usually sees demand from customers peak on the 23rd and 24th of December each year. The new website (www.tescogiftcards.com) makes it even easier to purchase a gift card this year and customers can even purchase and send personalised e-Gift Cards on Christmas Day, to help manage any last-minute gift panic.
The innovative digital gifting solution, managed by Tesco Bank, allows customers to purchase e-gift cards, personalise them with a message and select a digital unwrapping option to give meaningful gifting experiences at a time when many customers are opting to shop online. With 98.6% of gift cards being spent within the first year of being gifted, they provide the recipient with a great level of choice, minimising the risk of buying an unwanted gift and the need to return or exchange at a time when many are unable to get to the shops.
Lots of people are feeling the pinch this year and with e-gift cards available from £5 customers can choose from more than 15 brands, spanning multiple categories including fashion, music, gaming, dining out and entertainment. When purchased the e-gift card is delivered to the recipient in an instant with a personalised message via email or SMS. This service helps to create those little moments between family, friends and colleagues who are unable to spend time together.
Ban Mahsoub, Head of Gift Cards at Tesco Bank said; “We know from our customers that digital gifts are becoming an increasingly popular option when searching for that perfect gift.
“With many of our customers unable to get to the shops or visit friends and family, our digital gifting service combines personalisation and flexibility with some of the biggest brands in retail and entertainment, offering our customers even more options.”
E-gift cards can be purchased by visiting: www.tescogiftcards.com
Notes to editors
*Gift Card and Voucher Association Industry Report 2020.
Subject to availability and selected Tesco Stores only. Read the card T&Cs before you buy. For in store purchases, Tesco’s change of mind policy does not apply. For unused e-gift cards bought online, you can request a refund within 14 days of purchase. Your legal rights are not affected. For more information visit tescogiftcards.com.